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Perfect getaways, brilliant birthdays and everything in between with the Nikon Spring 2016 COOLPIX Range

The ideal companions for the everyday image capture, the new Nikon COOLPIX cameras provide endless possibilities for any occasion

SINGAPORE – A new range of colourful compact cameras dedicated to preserving special moments on-the-go, the Spring 2016 COOLPIX series is set to ensure reliable and fuss-free image capture, as announced by Nikon Singapore Pte Ltd today.

“The A100 and A10 are pocket-sized companions for hassle-free photography, producing high-quality images with creative image-editing functions, and encased in slim, stylish forms for comfortable handling,” said Hiroaki Ono, General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte Ltd. “Versatile and easy to use, they inject fun and convenience into everyday photography, with the same reliable Nikon performance that users have come to love and enjoy.”

The Nikon COOLPIX A100: Life in Colour

Compact and simple without the frills, the A100 introduces handy features to capture and frame holiday adventures and precious family times for great photographs. This initial camera in the new 2016 Spring COOLPIX line-up features a reliable NIKKOR lens capable of 5x optical zoom to snap photos of scenic landscapes and fun group shots, and a 10x Dynamic Fine Zoom*1 for impressive, detailed close-ups.

Preserve cherished moments, from a toddler’s day out at the park to a first road trip adventure, with remarkable image and video quality aided by 20.1 effective megapixels*2 and HD movie recording in 720p format, all using the simple touch of a button. This ease of use is further supported by the Target Finding autofocus with face detection and subject prediction technology, ensuring that even the most fleeting smile is beautifully captured in a crowded party.

Be it capturing a pet’s playful and adorable moment at home or snapping a shot of a rainbow in the sky, the Scene Auto Selector smartly selects the most appropriate scene mode from 15 options for convenience and the best results with every shot. Creative image expression to add a personal touch is further achieved with eight Special Effects options to choose from during shooting, and the introduction of the new user-friendly creative slider for Glamour Retouch helps make image-editing after shooting more intuitive and simple.

With dimensions of 94.5(W) x 58.6(H) x 19.8(D) mm, the camera boasts a slim profile with its 19.8 mm thickness, making it both comfortable to hold, and nifty for daily captures on the go. To last through an exciting day or an unforgettable night of up to approximately 250 shots, a long battery life also comes with the A100’s battery, the EN-EL19.

The Nikon COOLPIX A100 comes in five shades of colours to fit into a bag or purse: Silver, Black, Purple, Red and Decorative Purple

The Nikon COOLPIX A10: Memories in a Snap

The A10 balances functionality and fun for users looking for versatility and value in a camera. Made for all ages, it ensures great image quality and easy shooting with a 16.1 effective megapixels*2 CCD sensor and a suite of intuitive features.

Image creation is supported by a 5x optical zoom so users are never too far away from capturing exciting travel activities or a relaxing afternoon at the park, while also being assured of sharp, vibrant captures with the aid of high-performance NIKKOR lens and a blur-reduction function. These moments can also be preserved with HD movie recording in 720p format with the push of a dedicated movie-record button. Whether close-ups of pets, or sunsets at dusk, the camera helpfully recommends a shooting mode with the Scene Auto Selector function, allowing users to optimise their shots with the most suitable scene mode.

For a dash of artistic flair, the Special Effects such as ‘Nostalgia Sepia’ and a newly added ‘Mirror’ option allow users to picture their creations during shooting. The excitement continues in post-shooting with Quick Effects for choices of fisheye and toy camera for a touch of whimsy with simple and easy-to-use editing functions.

The A10, powered by readily-available AA-size batteries, incorporates the favourably received rounded form of the L series COOLPIX line, featuring elegant curves on the front cover of a high-quality camera body. With dimensions of 96.4(W) x 59.4(H) x 28.9 (D) mm, its compact size and easy-to-hold grip ensures comfortable usage for hands of any size.

The Nikon COOLPIX A10 comes in four stylish colours to capture memories: Red, Silver, Black and Decorative Purple.

1 Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom. Dynamic Fine Zoom refers to the areas in which the camera can zoom while maintaining resolution from the maximum optical telephoto zoom position.

2 Image processing may reduce the number of effective pixels


The Nikon COOLPIX A100 and A10 will be available in January 2016. For more information on the Spring 2016 COOLPIX range and other Nikon products, please visit

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonAsia.