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New COOLPIX W100 celebrates fun family times

Reliable, easy-to-use weatherproof camera with a specially designed menu and additional creative options for the youngest of photographers

Singapore – Made for every member of the family and with connected fun anywhere is the new Nikon COOLPIX W100, a waterproof*1 and shockproof*2 compact digital camera with convenient, always-on connectivity via SnapBridge, as announced by Nikon Singapore Pte. Ltd. today.

The COOLPIX W100 combines reliable image quality with a simple, easy-to-use, animated menu option of Variety Menu, and an ergonomic design for everyone in the family to enjoy fun moments effortlessly. Its compact rounded design, large buttons and intelligent features such as Underwater Face Framing, ensure that every member of the family can capture high quality images and Full HD*3 video at the press of a button. New creative options including Add Cartoon Effect, colourful Stamps and Frame Decorations also aid in cultivating an interest amongst younger users.

With SnapBridge, the COOPIX W100 provides constant connection with a smart device through an always-on Bluetooth® connection. Images captured are transferred instantaneously to the users’ smart devices, enabling easy sharing to their favourite social media platforms. Without the need to remove and transfer images from the SD memory card, capturing and sharing outdoor experiences, whether at the beach or out on a picnic is easy.

“Family moments make the best captures, and sometimes the funniest or the most animated of moments happen unexpectedly. The new COOLPIX W100 keeps up with this spontaneity and more, with its quality captures while being waterproof*1, shockproof*2, dustproof*4 and freeze-proof*5.” said Hiroaki Ono, General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte Ltd. “With SnapBridge connectivity, these affectionate and fun captures can be immediately shared on social platforms, while being easily accessible on smart devices so you’ll always have your favourite memories with you.”

COOLPIX W100 Primary Features

1. Delightful moments and captures with a fuss-free companion
Worry-free performance for use by every member of the family: Whether at the pool or the park sandbox, or even the ski slopes, the camera is ready for a variety of leisure activities with its tough body equipped to be waterproof up to 10 m*1, shockproof to withstand falls from as high as 1.8 m*2, dustproof*4 and freeze-proof down to −10°C*5.

• Support for Nikon's exclusive SnapBridge, which expands the ways life’s best moments are shared: Take delight in the new SnapBridge support, which uses Bluetooth® low energy (BLE) technology to establish a constant connection between the camera and a smart device. Photos taken with the camera can be automatically transferred*9 to a smart device, and an unlimited number of thumbnail images (2 MP in size) can be automatically uploaded*10 from the smart device’s SnapBridge app into Nikon's photo sharing service, NIKON IMAGE SPACE. Photos can be also transferred via the internet or shared onto a social media platform the moment they are taken so sharing the exciting and dramatic moments is made easy.

• Functions and a level of performance that make capturing beautiful photos easy: The W100 has an effective pixel count of 13.2 megapixels*6, and is equipped with a 3× optical zoom NIKKOR lens. Equipped with Dynamic Fine Zoom*7, achieve approximately 6× zoom with its resolution preserved in the digital zoom range. In addition, the camera offers a number of functions that make capturing beautiful photos easy, including Underwater Face Framing, which detects and automatically photographs human faces when the camera is in the water. Target Finding autofocus*8 further helps the camera detect and focus on the primary subject. What's more, the camera is equipped with a new Add Light Trails (Multiple Exp. Lighten) mode for photo recording that enables beautiful recording of once difficult light trails made by stars.


2. Reflect your creativity with the world
• A multitude of shooting and retouch functions to make photography fun: Express yourself in a variety of ways with designs and frames, and enjoy the ability to change colours and apply effects to images after they are taken. After images are captured, decorate them with colourful hearts, stars, or other stamps using the new Stamp function, while the new Add Cartoon Effects function can be used to make the image look like a panel from a comic with hairline effects.

• Preserve high-quality movies of memories with Full HD*3 recording with stereo sound: Relive the exciting moments with a Full HD movie recording function that enables recording of high-quality movies by simply pressing the movie-record button. The effects of camera shake are also effectively reduced with the electronic vibration reduction (VR) function.

3. Indulge in the excitement with more features
• A Variety Menu setting that allows the user to control camera functions according to the user or situation.
• A welcome screen in which the background changes according to the time of day, or select unique rare screens and adorable characters and more to customise your camera experience.
• Easy-to-hold and user-friendly, even for children with small hands, the W100 is designed with a rounded form for a superior grip.
• A message function that allows users to communicate by recording and adding voice messages to an image, and an Image Lock function that allows users to restrict image deletion by simply holding down two of the buttons on the back of the camera at the same time.

Discover the fun and creativity with the new COOLPIX W100 in colours of Blue, Yellow, White, Pink, and a new Marine-motif design.

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon Corporation is under license.

Other trademarks and trade names are those of their respective owners.

1 Waterproof: a depth of 10 m / 33 ft  [JIS/IEC protection class 8 equivalent (IPX8: shooting enabled for 60 min underwater at a depth of 10 m / 33 ft)]

2 Shockproof: resists a drop of 1.8 m / 5.9 ft  (Passed the NIKON drop testing condition, which is compliant with MIL-STD 810F Method 516.5- Shock)

3 Full HD indicates recording capability in the 1920 × 1080 format

4 Dustproof: JIS/IEC protection class 6 (IP6X) equivalent

5 Freeze-proof: down to approx. -10°C (14°F)

6 May be reduced with image processing

7 The zoom ratio indicated for Dynamic Fine Zoom is the combined ratio of optical zoom from the maximum wide-angle position and digital zoom

8 With shooting in point and shoot mode

9 Automatic transfer of movies is not supported.Movies can be transferred by switching to Wi-Fi®, then selecting files manually. Download is not available with AVI files.

10 Registration of a "Nikon ID" beforehand is required. "Nikon ID" refers to a new individual ID for user registration necessary to take advantage of Nikon services (registration is free)

SnapBridge application download is free from Apple App Store® and GooglePlay™.
The iOS application release date will be announced on the SnapBridge Microsite as soon as it is determined.



The Nikon COOLPIX W100 will be available from August 2016.The COOLPIX W100 in Marine-motif design will only be available from September 2016. For more information on the COOLPIX W100 and other Nikon products, please visit

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonAsia.